Privacy policy
Last updated: 10 November 2026 (moved to Cloudflare, launch codes)
Who is responsible
Notcontent CommV, Pontstraat 2, 8755 Ruiselede, company number 0786.314.959. Contact: jan@notcontent.be.
What we process
- Your idea text. To search for existing products, a few keywords from it are sent to the public search services of GitHub, Hacker News (Algolia) and the Apple App Store. If your pitch is not in English, it is first translated by MyMemory (Translated srl, Italy), so we can search worldwide. For the paid report, the full (translated) pitch also goes through our server at Cloudflare (USA, served from the EU where possible) to Exa (Exa Labs, USA), a web search service that finds similar products.
- Pitch log. We keep every pitch you submit, with its English translation, the step you reached (too vague, free peek or paid report), the score, the closest match we found, and whether you ticked the newsletter box. It is stored in a database at Cloudflare (our host, USA; database located in Western Europe). Cloudflare may also process technical data such as your IP address to protect the site against abuse. We do not link it to your name, email or payment. We use it to see what people want to build and to write the newsletter. We only quote your idea in the newsletter if you ticked "Feature my idea", and then without anything that identifies you. We keep the log for up to 2 years. Tip: leave names and confidential details out of your pitch.
- Your voice (optional). If you use "Pitch it out loud", your browser's built-in speech recognition turns your voice into text. Depending on your browser, the audio is processed by Apple (Safari) or Google (Chrome). We never receive or store the audio, only the text that appears in the box.
- Payment details. Stripe processes your payment and receives your email and card details. We receive the payment confirmation, your email and country (needed for VAT and invoicing). To stop one payment from being shared for endless reports, we store the Stripe payment reference with a count of how often the report was opened. See Stripe's privacy policy.
- Launch code (optional). If you unlock the report with a free launch code, we store your email address, the code and the date in our database at Cloudflare (our host, USA; database in Western Europe), so each code is used once per person and we can count the free spots. We don't send you anything unless you also tick the newsletter box. We keep it for up to 2 years; mail us to have it deleted sooner.
- Newsletter (optional). If you subscribe, we store your email address in our database at Cloudflare (our host, USA; database in Western Europe) and use it only to send this newsletter. Unsubscribe anytime via the link in each email or by mailing us; we then delete it.
- Local storage. Your browser stores the "tokens saved" counter and, during payment, your idea text and the newsletter tick box, so it can be evaluated when you come back from Stripe. No tracking cookies, no analytics.
Why and how long
We process payment data to deliver the service and to meet our accounting obligations. Belgian law requires us to keep invoicing data for 10 years. We use your newsletter email based on your consent, until you unsubscribe. We keep the pitch log based on our legitimate interest in improving the service, and quote pitches in the newsletter only with your consent (the tick box). Want your pitch removed? Mail us roughly when you sent it and what it was about. Cloudflare and Exa are US companies; transfers rely on the EU-US Data Privacy Framework or standard contractual clauses.
Your rights
You can ask to see, correct, or delete your data, or object to processing, by mailing jan@notcontent.be. You can also complain to the Belgian Data Protection Authority (gegevensbeschermingsautoriteit.be).